Pacenti was created to be different. From day one, we wanted to take the science of wheel building and perfect both the product and the service that delivers it.
As very active cyclists ourselves, we have a set of beliefs that underpin our approach to life. We ensure those who get on a bike have the best time possible - from their first ride to their hundredth race. And for us, that starts with wheels, hubs and tyres - we think they are pretty important. But not everyone needs to know the science behind them.
As disciples of wheel technology, we can remove the complexities of wheel building. By keeping things simple, all cyclists can improve their cycling experience, regardless of knowledge. This is why you won’t catch us talking about carbon lay-ups, aerodynamics or rolling resistance unless asked. It’s simply not in our DNA. but that doesn’t stop us delivering our precision handbuilt wheels and a unique service.
We have years of experience as wheel builders and as cyclists so that is where we start - we want to build wheels we would want to ride. And as we all ride road, gravel, MTB and cross, we know what performs. With care and dedication, we have built wheels for everyone from commuters to world champions.
-46%
